Tuesday, April 07, 2009

TCS enters IPL; signs deal with Rajasthan Royals


Rajasthan Royals have tied-up with Tata Consultancy Services as their technology partners for a period of three years.This marks a historic moment for the IPL as it is the first time that an IPL team has inducted a Technology Partner into the organization to help the team stay on the championship track.

TCS's Global Marketing Head, Jayant Pendharkar, told a media conference today that Rajasthan Royals' champions status as well as the importance they give to technology were some of the reasons they were preferred from among the eight IPL teams in fray for season 2 of the IPL commencing on April 18.
"Over the years TCS have partnered sports events. We are connected with the Ferrari team, NBA and the Standard Chartered Mumbai Marathon," he said.

Shane Warne, Captain-Coach, Rajasthan Royals says, “Rajasthan Royals represents an ideal combination of skill and experience. It’s good to be associated with a winning and trustworthy brand like TCS as their contribution will be an added advantage.”
TCS works with other sports organizations like racing major Ferrari in formula one and Ducati, the leader in bike racing. In the past few years, TCS has also consulted with the Indian national cricket team on lateral thinking and communication strategies and with the Board of Control for Cricket in India (BCCI) on its organizational structure.