Innovation once again from Tatas.Close on the heels of Tata Docomo’s ‘pay-per-second’ offer, dual-technology telecom service provider Tata Teleservices (TTSL) today unveiled a ‘pay per call’ plan under its CDMA brand Tata Indicom.The new plan marks a dramatic shift in airtime pricing, in effect offering unlimited talk time. Telecom operator Tata Teleservices' new tariff plan allows CDMA subscribers unlimited hours on local calls for just Re 1.
Tata Teleservices pre-paid CDMA subscribers will be charged Re 1 for all local calls and Rs 3 for long distance calls, regardless of the duration.The plan also offers subsidised rate for SMSes or short message service at 50 paisa for both local and national SMS.The pay per call plan is initially being introduced on the pre-paid platform, and all subscribers who opt for it will be charged a daily fee of Re 1 to avail of the tariff option. The company expects volumes to make up for the loss of average revenue per user in this plan. TTSL's CDMA service is pan-India and has a subscriber base of under 40 million.Rival dual-technology telco Reliance Communications, which, in early years gained market share competing on price, is almost certain to come up with an equivalent plan
