Sachin Tendulkar and his MRF bat have been synonymous for the past 13 years. It was a big hit among young kids and parents literally bought MRF bats, so that there kids will also become a Sachin Tendulkar. But now, after 13 years of association with MRF, Sachin Tendulkar will sport a new bat. Adidas will sponsor that bat and Sachin's bat will bear its name on it.
Sachin Tendulkar is playing active cricket after a long well deserved rest. He played his last cricket match in South Africa in IPL 2 for Mumbai Indians. He said during the function that ODI's should be more innovative if it wants to survive the T20 assault. He also said that he hasn't thought about retirement yet.
Apparel major Adidas today announced its foray into cricket equipment business in the country and said it plans to become a leader in the over Rs 100-crore organised cricket gears market in the next five years. The company's long-standing brand ambassador Sachin Tendulkar was the main design advisor for the new range. During the first two years, Adidas is aiming to capture at least a double-digit share of the organised cricket equipment.
The marketing campaign for the new range will be spearheaded by Sachin Tendulkar.
The marketing campaign for the new range will be spearheaded by Sachin Tendulkar.
