Monday, March 10, 2008

TVS forays into the three wheeler market


After a substantial market share in the two wheeler market, market giant TVS has now plunged into the three wheeler market.TVS Motor Company (TVSM) on Sunday formally launched its debutante autorickshaw TVS King, in LPG and petrol versions, marking its foray into the three-wheeler market.
The on-road price of the vehicle ranges between Rs 90,000 and Rs 1.3 lakh, depending on the models and the State in which the vehicle is being sold.
The Tamil Nadu Minister for Rural Development and Local Administration, Mr M.K. Stalin, launched the vehicle in the presence of the Transport Minister, Mr K.N. Nehru.
Describing auto-drivers as chauffeurs for the middle class in the country, Mr Stalin said the TVS King impressed him to the extent of choosing a three-wheeler to a car, especially for commuting in the city. On the cards
Addressing the media, the Chairman and Managing Director of TVSM, Mr Venu Srinivasan, said the three-wheeler would add Rs 400 crore to the top line of the company in 18 months.
During 2008-09 the company would sell 30,000 units, which will include a four-stroke CNG version (to be launched in July) for places like Delhi.
Within 18 months the company would notch up to 30 per cent market share, he added.
So, lets wait and watch for this new three wheeler giant and its good time for auto rickshaw owners as atleast they have some options this time.